DRIVEN
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CLIENT

Driven Rod & Customs

ROLES

Brand Development
Web Design

OVERVIEW

Identity for a custom automotive shop in Elkhorn, Wisconsin. The badge logo was inspired by old school mechanic's and gas station signage. The gritty secondary elements and raw photography style match the nature of the work. The lead mechanic and owner is represented by the wrench, while the partner and fabricator is represented by the welding torch.






NIU BIKE CLUB
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CLIENT

Northern Illinois University Bike Club

ROLES

Brand Development
Web Design
Photography

OVERVIEW

My interest in fixed gear cycling led me to this project for a cycling club in DeKalb, Illinois. At the time I met the group, they were simply a small group of friends who would gather at a garage, play foosball and then ride around town. I approached them with the idea of officially creating, branding and promoting a bike club. In an effort to stand out among countless cycling clubs with illustrative, quirky, handmade logos, the brand is clean and simple. I held a photoshoot in a campus parking garage inviting cyclists out in the cold to get their glamour shots. I also created a website and initial promotional materials, posters and mailers, poking fun at the cycling lifestyle and bike customization as an addiction.






VALENTINE
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CLIENT

Personal

ROLES

Print Design

OVERVIEW

A different take on a Valentine with a more genuine sentiment.






CHROME ATTIC
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CLIENT

Chrome Attic

ROLES

Logo Design

OVERVIEW

A concept logo design for a recording studio. The bold mark alludes to a record with an attic or a drop of chrome. For the logomark, I needed a typeface beefy enough to not get squashed by the mega mark. Cooper Black holds its own while providing some interesting personality and nostalgia for music making.






LEMONARS
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CLIENT

IA Collaborative

ROLES

Print Design

OVERVIEW

A low-fi poster for a weekly internal seminar series for IA employees, printed black and white on butcher paper.






GOLDEN
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CLIENT

Self Initiated

ROLES

Print Design

OVERVIEW

An invitation to a golden birthday extravaganza.






RENDER TIME MEDIA
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CLIENT

Render Time Media

ROLES

Logo Design

OVERVIEW

A logo for a Chicago media company. A play on the registered trademark symbol to create a monogram, encircled in a loading tracer. While working on the branding, I got the chance to help develop the concept for a music video RTM was producing.






BEYOND THE RED
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CLIENT

Beyond The Red

ROLES

Logo Design
Cover Art Design

OVERVIEW

A logo and album art for a local hard rock band.






EXPERIMENTS
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CLIENT

Self Initiated

ROLES

Poster Design

OVERVIEW

A series of experimental posters exploring illustration and typography across various topics.






© 2014 STEEV SZAFRANSKI